Real-Time Visibility & Exception Management for a Global Logistics Operation
Global logistics provider managing over 1 million shipments annually across ocean, air, and ground transport A multinational logistics company needed to modernize its visibility and exception handling systems to reduce delays, improve transparency, and streamline communications across its global operations.
Time
6 Months
Team
8 Members
Platforms
Web, IoT, Carrier APIs
Type
Real-Time Visibility & Exceptions
Industry
Logistics & Supply Chain
IDEA
Revolutionizing Logistics Visibility with AI & Automation
CHALLENGE
The client faced major operational inefficiencies due to:
- Lack of end-to-end shipment visibility, especially across multi-modal routes and international handoffs
- Delayed detection of shipment exceptions such as customs holds, port congestion, or vehicle breakdowns
- Manual coordination across stakeholders (shippers, carriers, warehouses) causing miscommunication and response delays
- Fragmented tracking systems from various carriers and regions, making it difficult to consolidate and act in real time
- Poor customer experience due to limited status updates and no proactive alerts on disruptions
SOLUTION
We implemented a custom logistics visibility and exception management platform that unified tracking data, automated exception alerts, and enabled proactive interventions.
- Unified tracking system that aggregates data from carriers, IoT devices, GPS, and external APIs
- Real-time shipment monitoring across all transportation modes with geo-fencing and dynamic ETAs
- Automated exception detection using rule-based logic and predictive analytics to flag early risks (e.g., missed cutoffs, customs delays, weather impact)
- Proactive alerting system with escalation workflows to notify relevant stakeholders for resolution
- Interactive dashboards for operations and customer service teams to monitor shipments, filter exceptions, and take immediate action
- Integration with customer portals, enabling clients to view live updates and receive automated notifications
What they said is all that
matters to us!
Global Head of Operations
Logistics Division
We now know what’s happening in our network before it becomes a problem. This platform has completely changed how we manage delays and exceptions—it’s proactive, not reactive
Priority Features
Unified Tracking System
Consolidates data from carriers, IoT devices, and GPS for a complete view of shipments.
Real-Time Exception Detection
Automatically detects disruptions like customs holds, port congestion, and weather delays.
Proactive Alerting System
Automates notifications and escalations to ensure timely intervention and reduce delays.
Customer Transparency
Real-time updates and notifications to customers for better visibility and satisfaction.
Tech Stack
RESULTS (Within 6 Months)
32% reduction in stockouts across online and offline stores
26% decrease in excess inventory, freeing up warehouse space and reducing markdown losses
21% improvement in forecast accuracy at SKU-location level
15% boost in sell-through rate, especially during seasonal campaigns
Greater cross-channel consistency, resulting in improved customer satisfaction and retention
Sales & Operation
Come to say Hello
C 304, Parshwanath Metrocity, TP44, Nigam Nagar, Chandkheda 382424.Development Center
Come to say Hello
C 304, Parshwanath Metrocity, TP44, Nigam Nagar, Chandkheda 382424.Got ideas? We've got the skills.
Let's talk over some virtual coffee!
sales@madforcoding.com